The ad editing mistake that cost a client $500 in wasted ad spend

The most common mistake I see with ad edits: a 60-second video with the offer hidden at the end. On Reels & Facebook Ads, nobody waits. If you don't sell in the first 3 seconds, you pay for people to scroll past you. If they had gone straight from the problem - product in action - offer, they would have held attention. Instead the budget went to people who never made it to the selling point.

Edited 13h ago